169 Best Black Friday Deals 2025: Everything Tested and Actually Discounted

Black Friday may have been yesterday, but almost all the best bargains are still going strong today. This weekend is peak shopping season, and these Black Friday deals offer a chance to secure some gifts for the holiday season or snag those gadgets you’ve been eyeing for yourself.

Across the web, you’ll find people recommending devices they’ve never actually used at prices that aren’t really discounted. WIRED’s list of the absolute best Black Friday deals is not like that. Everything on this list was hands-on tested by a member of our Reviews team and is recommended as worth the money at full price. But you won’t pay full price, as all these items are also actually discounted.

Updated November 29 5pm ET: We’ve swapped deals on Amazon devices and charging banks; added an apparel section, camera bags, carry-on bags; added robot vacuum deals; and added beauty and fitness deals. We also removed older deals and updated links and pricing.

Best of the Best Black Friday Deals

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Computers

Best PC Laptop Deal: Dell 14 Plus for $500 ($100 off)

Finally, a $500 Windows laptop that isn’t just decent or mediocre, but actually good. The resolution is 2560 by 1600, with decent color accuracy and brightness. The battery life isn’t just adequate—it’s downright impressive. And the touchpad, which is an area where many budget laptops compromise, actually feels smooth and responsive. This is something no other Windows laptop can pull off. The only catch is that it’s a Doorbuster-style sale, meaning once they sell out at this price, this discount will disappear. —Luke Larsen

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Best MacBook Deal: MacBook Air (M4) for $749 ($250 off)

The M4 MacBook Air came out in early 2024, and it’s remained the best laptop you can buy. The price has slowly dropped, too. It’s now down to $749, and when you compare this directly with the quality of similarly priced laptops, you’ll see why it’s still at the top of my list. The display quality and resolution is top-notch, while the performance and battery life remain best in class. Now, you might be wondering if you should wait for the M5 MacBook Air instead of pulling the trigger on this deal. If the rumors are true, we’re still at least a few months out from the M5 MacBook Air, making this M4 still worthy of a purchase at this price. —Luke Larsen

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Best Computer Peripheral Deal: Audioengine A2+ Speakers for $223 ($56 off)

I know a lot of people use headphones or earbuds at work, but it’s your home office, there’s still nothing like a solid pair of desk speakers to amplify your work-from-home setup. These Audioengine computer speakers rarely go on sale, so now’s a great time to pick up a pair. They’re our favorite computer speakers, with robust sound, and they won’t take up much room on a desk. Music is where these speakers shine, even without a dedicated subwoofer.—Luke Larsen

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Best Computer Monitor Deal: Dell 27 Plus 4K for $225 ($75 off)

The $200 range used to buy you a crappy, 1080p monitor with terrible colors. But today, it can afford you a beautiful 4K monitor with a 120-Hz refresh rate and a fully-adjustable stand. It’s IPS, but it has decent color coverage and accuracy, with a max brightness of 355 nits. Just be warned: it doesn’t have built-in USB ports and the stand doesn’t have enough height adjustment to be used as a vertical monitor. But for basic, at-home use, you won’t find another monitor with the complete package that the Dell 27 Plus 4K has.—Luke Larsen

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Best Wifi Router Deal: Asus RT-BE58U for $98 ($52 off)

This is the Wi-Fi 7 router I recommend for most people in our best Wi-Fi routers guide because it’s easy to set up and will cover homes and apartments up to around 2,000 square feet with fast and reliable connectivity. It’s only dual-band, so you do miss out on the 6-GHz band, but you get all the other advantages of Wi-Fi 7. It also has a generous array of ports and comes with free security software and parental controls. Support for VPN service, separate IoT or guest networks, and Ai Mesh rounds out an excellent device. —Simon Hill

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TV & Audio

Best TV Deal: TCL QM6k for $498 ($252 off)

This is our favorite TV for most people, because it offers excellent color and great processing, and contains virtually every app you could want. Mini LED backlighting means that you’ll have excellent contrast and plenty of performance in bright rooms, and TCL’s anti-glare technology makes it nice even when sunlight hits it. Its price is the main appeal; you’ll pay hundreds of dollars more for a TV that looks any better. —Parker Hall

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Best Streaming Device Deal: Roku Streaming Stick Plus for $19 ($21 off)

The Roku Streaming Stick Plus is what I’d recommend for anyone who just wants to enable an older TV to stream modern apps. It looks fine, but I’d get a nicer stick if you have a newer TV. That said, you really cannot beat this $20 price. This is a device that can breathe new life into an older screen in your basement or garage, or which you can use to stream your shows in a hotel room without being too annoyed if you someday leave it behind. —Parker Hall

Note: There are lots of great streaming service deals right now too, such as HBO Max’s $3 per month offer, which locks you in for a whole year at that price.

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Best Soundbar Deal: Yamaha Audio SR-C30A for $220 ($60 off)

This is our favorite soundbar system for most people, thanks to its great wireless subwoofer, solid audio processing, and compact footprint below most screens. If you have been struggling to hear the voices on screen, or you’re just looking for a more cinematic experience, I recommend the SR-C30A. —Parker Hall

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Best Bluetooth Speaker Deal: JBL Flip 7 for $97 ($53 off)

JBL’s Bluetooth speakers are some of our favorites on the market, and the Flip 7 is no different. We like how durable it is, as well as how loud the tube-shaped speaker can get when placed on a table or in a corner. —Parker Hall

Best Headphone Deal: Sony WH-1000XM6 for $398 ($62 off)

These are the best noise-canceling headphones from Sony, and among the best wireless headphones you can buy. They have insane processing power that can easily silence even the loudest sounds around you, and the included microphones are also awesome for Zoom calls. Sound quality is excellent, with custom-made drivers delivering Sony’s sleek and flat sound. —Parker Hall

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Mobile Devices & Charging

Best Smartphone Deal: Google Pixel 10 for $599 ($200 off)

Google’s brand-new Pixel 10 is one of the best Android phones on the market right now—it’s rare to find a phone at this price, especially on sale, with a triple-camera system that includes a 5X optical zoom sensor. 5X! That means you won’t have trouble capturing sharp photos of birds up in the tree, your kid earning their diploma, or your favorite artist onstage. Not to mention this is one of the first flagship Android phones with Qi2 magnets, meaning, like Apple’s iPhones, you can magnetically attach the phone to wireless chargers and docks for speedy charging (and attach various fun magnetic accessories). Best of all is Google’s smart software; yes, there’s a lot of generative AI creep that isn’t super useful, but tools like Call Screen can filter out spam calls, and Now Playing automatically tells you what song is playing at the coffee shop without you having to lift a finger. Read our Best Pixel Phones guide for more details. —Julian Chokkattu

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Best Mobile Accessory Deal: Nomad 65W Slim Power Adapter for $41 ($8 off)

This is my favorite charger, and I’ve been using it for all my gadgets for several years. Nomad’s 65-watt charger is incredibly slim, and it can fit in the tiniest pouches of a bag or purse. It comes with two USB-C ports. When both are in use, you get 45 watts out of the left port and 20 out of the right. If one device is plugged in, the 65 watts of power is more than enough for tablets and phones, and should be sufficient for a MacBook Air or Windows laptop (unless it’s a high-powered machine). —Julian Chokkattu

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Best Tablet Deal: Apple iPad A16 (2025) for $274 ($75 off)

The current model of iPad (A16) has dropped below the $300 price we typically see on sales. This is a basic tablet that functions as a second screen for everything from watching movies on a flight to checking the news in bed without your reading glasses.

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Best Power Bank Deal: Belkin 3-in-1 Wireless Charging Stand for $80 ($30 off)

After testing many, many Apple 3-in-1 wireless chargers, this is the one that claimed a permanent place on my bedside table. I love the classy mix of chrome and soft-touch black plastic, and the weighted base enables you to grab your iPhone without pulling the whole charger off your nightstand. The iPhone pad also tilts and holds your iPhone vertically or horizontally, with support for StandBy mode. It can fast-charge capable iPhone and Apple Watch models and charge any AirPods with a wireless charging case. The 5-foot braided cable is permanently attached and there’s a 36-watt wall charger in the box. —Simon Hill

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Best Amazon Device Deal: Amazon Echo Dot for $32 ($18 Off)

This is the current generation of Echo Dot, which is now a few years old but not showing its age. This wee device has powerful, robust sound and works great if you want Alexa access in a discreet space. It’s been in my hallway so I can ask quick questions as I move through the house, and in my bedroom as an alarm clock. It’s some of the best sound you can get for this price, especially when it’s on sale as it is for Black Friday. —Nena Farrell

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Best Digital Notebook Deal: reMarkable 2 Bundle for $408 ($70 Off)

One of the best digital notebooks you can get is the reMarkable 2. It’s my favorite budget option, which might seem weird since it’s not necessarily the cheapest option (it’s the same price as the Kindle Scribe) it’s the best for the features and the available accessories like a keyboard folio at the price point, and it is a lower price point than you’ll find for the rest of reMarkable’s lineup or competitors like Supernote. You can get bundles (you’ll need to choose both a marker and folio) of the reMarkable 2 for $70 right now, letting you add on your favorite folio or upgrade the marker without paying as much as you usually would. The digital notebooks from reMarkable are rarely on sale, so don’t miss this one. —Nena Farrell

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Home & Kitchen

Best Home Office Deal: Branch Ergonomic Chair Pro for $424 ($75 off)

This is our top office chair recommendation for most people. Branch’s Ergonomic Chair Pro offers a ton of adjustments, from seat pan to lumbar support, all while looking pretty. It’s hard to find affordable, good office chairs, especially under $500, but Branch is one of the few companies delivering in this price bracket. We’ve rounded up more deals on Branch products here. —Julian Chokkattu

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Best Vacuum Deal: Dyson V15s Detect Submarine for $699 ($351 Off)

This is the lowest price we’ve seen all year for this fantastic Dyson vacuum. It’s our favorite vacuum cleaner for both wet and dry cleaning, since it takes the technology we love from the V15 and adds a wet mop head attachment. You sadly can’t buy the attachment and use it with an existing V15, but if you’re already in the market for a new stick vac and want one that can do both, WIRED reviewer Adrienne So says this vacuum is one of the best things that has ever happened to her. —Nena Farrell

Best Robot Vacuum Deal: Yeedi M12 Pro+ for $340 ($460 off)

Normally, I would expect to spend around $1000 for a new, well-functioning, dual-function vacuum-mop robot vacuum. But you can get an even bigger break on price if you look at past-season models. Yeedi is the affordable sub-brand of the higher-end Ecovacs. The main feature that this extremely well-priced robot vacuum has is that at 4- and 3.5-liter capacities, the clean/dirty water tanks are just ginormous. You won’t have to switch them out too often. It also has an extendable arm for cleaning hard-to-reach places and a decent 11,000 Pa of suction.—Adrienne So

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Best Air Purifier Deal: Dyson HushJet Purifier Compact for $300 ($50 off)

The debut of Dyson’s first tabletop-sized air purifier was just announced in September; it’s finally here, and we’ve tried it. Its claim to fame is that it uses electrostatic filtration, which incorporates electrically charged plates to attract dust, pollen, dander, and other allergens. In our guide to the Best Air Purifiers, WIRED contributor Lisa Wood Shapiro notes this means the filter can last up to five years, as opposed to six to 12 months like a typical HEPA. She thought it was a little loud, measuring twice the advertised decibels on its highest setting, but is otherwise a great option for smaller areas like bedrooms. —Kat Merck

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Best Home Security Deal: Arlo Pro 5S Security Camera for $85 ($95 off)

The Arlo Pro 5S tops our best outdoor security cameras guide by offering crisp 2K video, color night vision, a wide 160-degree field of view, and clear two-way audio. It also boasts reliable AI recognition for people and pets, a direct Wi-Fi connection, and a siren to scare intruders away. The Arlo app is swift to load, boasts the best notifications, and supports two-factor authentication, so you can log in with your fingerprint or face, phone permitting. The catch is a pricey subscription (Arlo Secure costs $8 per month for one camera or $13 per month for unlimited cameras) that’s required for subject recognition, smart alerts, and cloud storage. —Simon Hill

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Best Smart Bird Feeder Deal: Netvue by Birdfy Smart Bird Feeder (No Solar/AI) for $100 ($100 off)

This is the best price you’ll find all year for our all-around favorite smart bird feeder. It may not be the fanciest model, but it’s user-friendly and reliable. You can enjoy it without a subscription (though for the AI identification and image/video storage, you’ll want to spring for the extra $5 a month), and the app makes it easy to save and share great captures of birds. Note that Birdfy only works with 2.4 GHz Wi-Fi, and the base model comes without a solar panel. I don’t mind this, as Birdfy’s panel has to be mounted separately, and it’s hard to do this when the feeder is installed on a pole, which is what I recommend. —Kat Merck

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Best Pet Deal: Purobot Ultra for $700 ($300 Off)

This is one of the priciest automatic litter boxes on the market right now. It has a built-in camera on a swivel arm and uses AI technology to monitor litter box usage. Together, the camera follows your cat when it senses motion and records inside the litter box, and the AI monitors which pet is using and if anything is amiss. The app logs and monitors usage, including the number of times used and the average duration. It also has auto-bagging and -sealing features, so you never have to deal with the stool. At $300 off, this is the lowest price we’ve ever seen. —Molly Higgins

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Best Indoor Garden Deal: Gardyn Studio 2 for $412 ($137 off)

I test indoor hydroponic garden systems all year round, and Gardyn has been my consistent favorite. I have two of them—the Home 4, with 30 plants, and the brand-new Studio 2, with 16 plants—and they both look like living works of art, overflowing with everything from peas and peppers to nasturtiums and even canna lilies. The systems do take a fair amount of maintenance, but as a busy, full-time working parent, it’s nothing I haven’t been able to handle. If you’ve been curious about these, all Gardyn systems are now 20 percent off for Black Friday, netting you $180 off a Home or $111 off a Studio. If you don’t mind the older, original studio, that’s on an even deeper discount for just $337. They also come with a free 30-day trial of Kelby, the AI growing assistant that plans your watering and maintenance schedules for you. —Kat Merck

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Best Water Filter Deal: Canopy Handheld Shower Wand for $75 ($75 Off)

Canopy is the best filtered shower wand I’ve tested, a tri-layer filter my tests showed to reduce the total chlorine levels in my water to undetectable levels out of the box, and maintain most of this effectiveness for a couple months before a refill. Filter replacement is easy, meaning you’re likely to actually do it, and Canopy’s filter replacements don’t cost as much as some competitors. The upfront price is usually more of a barrier, but half off is a very good discount. —Matthew Korfhage

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Best Kitchen Deal: Breville Smart Oven Air Fryer Pro for $300 ($100 Off)

This is Breville’s top-line piece of kitchen hardware, an air fryer and oven that has better precision than any other oven I’ve tested. It toasts evenly across the oven and can air fry chicken wings to admirable crispness, dehydrate fruit, and also roast a 14-pound turkey. The Breville Joule—the same oven, but with a handy autopilot feature— is on almost the same sale, and it’s $400. Both are the cheapest they’ve been this year. But this $300 price, for an oven I know to serve well for years, is hard to pass up. —Matthew Korfhage

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Best Coffee Deal: Moccamaster KBGV for $240 ($129 Off)

The Moccamaster KBGV drip coffee machine is a rare combination of qualities. It is an absolute tank, a forever resident of WIRED’s highly selective buy-it-for-life list with a five-year warranty, replaceable parts, and lifetime repairability. But it is also a creature of remarkable precision, hand assembled in the Netherlands to produce some of the cleanest cups of drip coffee I’ve tasted. As someone in the coffee industry what’s on their counter. There’s a good chance they say Moccamaster. It’s more than $100 off right now (different colors have different discounts). —Matthew Korfhage

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Best Espresso Deal: Ninja Luxe Cafe Pro for $600 ($150 Off)

The Ninja Luxe Cafe Pro is the upgrade version of Ninja’s first-gen semi-automatic Luxe Cafe Premier espresso machine, which rocketed to become one of the most popular espresso machines on the planet last year. The Pro is a genuine upgrade: a better tamper, a hot water spout, a great milk automatic steamer, and the best cold frother in the business. This is the lowest price I’ve seen it, and while supplies last you can also get a free travel mug, knock box, or pitcher. Best for lovers of medium or dark roast beans. —Matthew Korfhage

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Beauty & Wellness

Best Smartwatch/Fitness Tracker Deal: Apple Watch Series 10 for $310 ($120 off)

If you already own an Apple Watch, I generally do not advocate upgrading to the latest model, given they’re all pretty iterative. I do think that this year’s Series 11 is worth getting because, for the first time ever, it really does have a full 24 hours of battery life. It’s on sale for $369 right now. But last year’s Series 10 (Apple’s 10th anniversary watch) has the same S10 chip as the latest watches. It also has the same slim case, large screen, and is compatible with watchOS 26 (with an Apple Intelligence-enabled iPhone), so you can still enjoy the Liquid Glass design, Workout Buddy, and flick away Smart Stack with your wrist. —Adrienne So

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Best Fitness Deal: Hyperice Hypervolt 2 for $179 ($50 Off)

The Hypervolt 2 is our first choice for a percussive massage gun. While the Theragun Pro Plus is a top-tier option for serious athletes—and on sale for $550 (originally $650)—the Hypervolt 2 offers a more affordable alternative. At just 1.8 pounds, it packs a powerful brushless 60-watt motor, three speed settings, and five different massage heads designed for most muscle groups. Plus, it can connect to the Hyperice app via Bluetooth for guided routines, provides up to three hours of battery life, and is TSA-approved for carry-on travel. —Boutayna Chokrane

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Best Walking Pad Deal: Urevo CyberPad For Home for $361 ($139 Off)

Urevo’s CyberPad for Home is our best walking pad. It can go up to a 14 percent incline, which is like walking up a steep hill. Our reviewer Kristin Canning was genuinely able to get a good sweat going while working, although the speed tops out at 4 mph. It’s easy to set up right out of the box, and you can control it either via the Bluetooth remote or the app. If you use the app, it offers workouts with pretty scenery and will also log your workout data from the machine so you don’t need a separate fitness tracker. It feels pretty stable underfoot and there are also fun extras, like little lights under the side rail so you can feel like walking is a party! —Adrienne So

Best Beauty Deal: Dyson Airstrait for $399 ($151 Off)

Here it is; the one, the only, the legend—the original air styler that spawned a hundred imitators. I tested it for the first time this year for my guide to the Best Hair Straighteners. I had heard that it wasn’t a one-stop shop for 3a curly hair and above, and as you can see from my picture above, it’s not. I still needed to use a traditional flat iron afterward, especially on the top of my head. But the Dyson engineering and quality are evident in every small detail, from the Hyperdymium motor—same as in Dyson’s vacuum cleaners—to the glass bead thermistors that regulate the tool’s temperature. I can see how it would be life-changing for those with wavy or just generally easier-to-straighten hair. The Airstrait doesn’t go on sale all that often, so if it was on your Christmas shopping list, now is the time. —Kat Merck

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Best Beard Trimmer Deal: Philips Norelco 7950 for $55 ($25 Off)

Look, even on a bad day, this is the absolute best beard trimmer set you can get for south of $100—quiet, reliable, not subject to nicks or pulls. Frankly, it’s a contender for my favorite grooming set overall in part because of the ridiculously good performance on the foil shaver attachment (Philips kills it on foil shavers in general). The metal body offers admirable heft and durability, and the battery will run a ridiculous five hours without needing a charge—months’ worth of shaves. What a beast. It’s a third off an already good price. —Matthew Korfhage

Best Sleep Deal: Hatch Restore 3 for $134 ($36 off)

Time to stop doomscrolling and start falling asleep, but it’s hard for your brain to switch gears. The Hatch Restore 3 is a sound machine that helps you establish both a nighttime and a morning routine, complete with a sunrise alarm clock feature to kickstart your day gently. You’ll need a Hatch+ membership to access the vast library of sounds, podcasts, and stories, but with the Restore 3 at the lowest price we’ve seen this year, you can reallocate your funds toward it. And based on our testing, both are worth it. —Julia Forbes

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Travel Deals

Best Packing Cube Deal: Bagsmart Compression Packing Cubes for $25 ($18 off)

As detailed in our guide to the Best Packing Cubes, these are the best cubes I’ve tested at this price point on Amazon. In addition to 20+ color and pattern options, they hit all the high points of what you want in a good set: decent compression, a convenient handle, mesh panels for ventilation, and a label window for keeping organized. In the six-piece set, you’ll receive five rectangular-shaped cubes and a handy shoe bag. I wouldn’t subject these basic polyester cubes to ballistics testing or throw them off a mountaintop, but for most travelers, they’ll do perfectly fine in either a carry-on or checked suitcase. —Kat Merck

Best Carry-On Bag Deal: Away Softside Carry-On for $168 ($57 Off)

For something both sleek and minimalist, there’s nothing out there quite like the Away Softside Carry-On. WIRED editor Adrienne So, who has tested and reviewed tons of carry-on bags over the years, calls it the “fuss-free option” that she’ll always pick, given the choice. And if you’re worried about it holding up in rain because it’s soft, don’t worry. She says the rain-resistant materials held up just fine on particularly rainy day in the Philippines while waiting for a ferry.—Luke Larsen

Best Camera Bag Deal: Wandrd Prvke V4 for $292 ($52 off)

This is my favorite camera bag. The Prvke is now in its fourth generation, and Wandrd keeps perfecting it. I love the roll-top that offers up dramatically more space when you need it. There’s a side-access pocket to grab your camera without taking the backpack completely off, and the main rear compartment is where you grab all of your gear. It’s stylish, exceptionally built, and has plenty of room (there are several sizes to choose from). Read our Best Camera Bags guide for more. —Julian Chokkattu

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Best Apparel Deal: Champion Reverse Weave Sweatshirt for $55 ($16 off)

The best hoodie you can buy on Amazon gets a steep price cut for Prime Day. Champion’s iconic reverse-weave hoodie is the father of the format, and still holds its own in a world where every brand makes its own version. The fabric is sturdy but stretchy and ages gracefully over many wash cycles. —Martin Cizmar

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